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"The foundation [to any style] starts with the hair texture," says Appleton, who also happens to be the global creative director of hair-care brand Color Wow. "And to achieve this perfect texture, I've always had to turn to cocktailing different products to get it right." That is, until now. All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. All this to say, like a Tiffany blue box, the jar holds a gem of a formula.
Show us your style with #ColorWowHair
"Our mask penetrates to work inside the hair's cortex. This is why we are confident saying that Money Masque is ideal for all hair types — from thick, coarse textures to extremely fine, thin hair," he says. I tried this mask for the first time last week, and the results were impressive. I have fine hair and a moderate amount of it. It's also on the drier side, and I haven't gotten it cut in more than a year. My head has basically been on track to riding the hot-mess express, which is why I was so excited to test out Color Wow's newest product. The Money Masque is made with a blend of sea algae and proteins to add loads of hydration.
Product Type
And week after week, the condition of my hair has continued to improve. It feels stronger and I've noticed less breakage and fallout. Appleton collaborated with Color Wow to create his first product, called Money Masque. "I knew I wanted it to be a singular mask that would create optimal texture for styling hair so it appears and feels amazing in the finished style," Appleton tells Allure. It was this memory that inspired Appleton to pursue his longtime career as a hairstylist — and create this product.
Color Wow Money Masque
"I realized the emotional medicine you could have from having great hair. And that to me is priceless," says Appleton. "It's about the emotional feeling of, you know, feeling great, feeling priceless, feeling limitless… feeling your absolute best with great hair." I have already permanently added this product into my hair-care routine and given this tub of gold a prime spot in my shower. I've used it twice now, and I'm happy to report that the results were just as good the second time around.
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Jennifer Lopez's Hairstylist Says This Nourishing Hair Mask Will Make You 'Feel Like J.Lo'.
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However, when you buy something through our retail links, we may earn an affiliate commission. The same would be true for someone on the opposite end of the spectrum with thicker, coarser hair. "I wanted a result that, you know, no matter what the hair texture was, that the end result had bounce and a luxurious shine."
After letting it sit for five minutes, I rinsed it out. I skipped conditioning altogether because I really wanted to see if the mask lived up to the hype. "The use of antioxidants in hair care can potentially help to preserve hair color and improve the shine of hair fibers by coating and strengthening it, leading to less breakage or damage," says Yang. Additionally, the mask is packed with vegetable-derived proteins known "to form a film or sheath that helps strengthen hair and protect against future damage," Robinson says. And it helps that it's not a leave-in treatment. "A benefit that I find with deep-conditioning treatments that are rinsed off is that there is less potential for residue in the hair afterward," cosmetic chemist Pada Yang tells Allure.
Chris Appleton + Color Wow Money Masque
"Money Masque not only treats the outward appearance of the hair, but also treats the internal structure of the hair responsible for its strength, elasticity, manageability, and flexibility," says Cincotta. The stylist is best known for creating looks that are always right on the money. Most recently, J.Lo's cascading waves at the Presidential Inauguration were a shining example of his talent.
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Best Olaplex Products 2022: Honest Reviews of Its Most Popular Hair-Care Products.
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And though you use it after shampoo and much like a deep treatment, it can hardly be compared to a typical hair mask. But, much more than the fact it doesn't resemble a hair mask at first glance (it's not a cream or a paste nor like anything we've ever seen before), it also doesn't function like your average deep treatment. Use once a week or every three shampoos as needed.2. Massage or comb through to distribute evenly.5.
Leave on three to five minutes or up to 20 minutes for a more intensive treatment.6. The price is a little on the higher side, but I've spent much more for hair masks that pale in comparison to the results I saw from using this mask just one time. This hair mask gave me the softest and shiniest hair I've had in years, and I plan on using it every chance I get.
The mask was created to work within your hair to make it supple and strong instead of just giving the illusion of silky strands, with results lasting through three shampoos. “We wanted it to penetrate the hair to deliver hydration down into the cortex,” says Appleton. “Many masks tend to sit on the surface, which closes the cuticle temporarily, but it ultimately weighs the hair down, leaving it flat,” he explains. This is especially frustrating while styling, because hair feels soft but has no performance or hold. Together with Color Wow's in-house chemist Joe Cincotta, the two developed a first-of-its-kind universal formula that repairs all hair types to glossy perfection. "The fact that our masque is not a heavy, solid emulsion full of oils and waxes ensures that it does not leave a waxy or greasy coating on the hair surface," Cincotta tells Allure.
The only thing I didn't love was the scent, which was a little strong for me when applying in the shower. However, it faded after rinsing it out and became more subtle when my hair was dry. I used the mask on wet hair after shampooing in the shower. The gel-like texture was definitely on the thicker side, and it felt kind of like a whipped moisturizer. I applied it starting at the ends and worked my way up, using only a minimal amount of product when I got toward my roots.
It's also vegan, gluten-free, and cruelty-free, which is a plus in my book. Since incorporating the mask into my routine, my regular styling routine feels effortless. With healthy hair, even a simple blow-dry results in a good hair day.
But no matter what the show-stopping style might be — a bouncy blowout, double curls, a snatched ponytail — the finish always has a supernatural sheen. Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. This genius repairing mask for all hair types won't weigh hair down. Please add more items to your cart to unlock your free gift.
What do I have in common with celebrities like Kim Kardashian and Ariana Grande? Well, we've all had our hair touched by celebrity hairstylist Chris Appleton. To be fair, he hasn't physically touched mine. The Chris Appleton x Color Wow Money Masque will be available on February 24 for $45 at colorwowhair.com.All products featured on Allure are independently selected by our editors.
